Located at 6 North Main St, Big Bear was the
headquarters for Levi Strauss & Co. quality clothing – They billed
themselves as the Complete Levi’s Headquarters.--- some of the many things they
carried in the clothing line included – Corduroy Flare Pants, Sta-Prest Flares
in plaids and checks – Denim shirts and jackets and the big one in the 60’s – shrink – to – fit jeans….. in the early 1970's I worked at Big bear in the Downtown location. besides the clothing lines Big Bear also carried a full assortment of hunting and fishing accessories including firearms and hunting and fishing licenses. Big Bear was also one of the few places at that time that carried sheets of foam rubber for upholstery projects.
I remember going on a roadtrip to Big Bear in the early 70's to get winter coats, caps, and boots. It had a similar feel that the NoDak store in Fargo had in the 80's. Both gone. You don't find them like that anymore.
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