Toivo and his wife Edna started Toivo’s Jewelers in
1958. Toivo’s Jewelers was located at 16 First Street SW, just north of
American State Bank. Toivo had to close the store closed in 1979 due to poor
health. In his closing ad, Toivo stated that his merchandise was not marked up
as prices increased, thereby giving his customers the opportunity to purchase
items at discount prices. On top of that, Toivo’s was offering additional
discounts of 25% to 50% off.
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